仅事实
亚马逊就Prime订阅行为与FTC达成25亿美元和解协议
摘要
亚马逊同意向联邦贸易委员会支付25亿美元和解金，解决其涉嫌欺骗性Prime订阅行为的指控，包括未经授权的订阅和复杂的取消流程。
亚马逊已同意与联邦贸易委员会（FTC）达成25亿美元的和解协议，此前FTC指控该公司未经消费者同意将其加入Prime订阅，并使取消过程变得困难。
该和解协议包括10亿美元的民事罚款和15亿美元的消费者退款。FTC主席安德鲁·N·弗格森表示：
“今天，我们将数十亿美元返还给美国民众，并确保亚马逊今后不再发生此类行为。”
FTC的调查显示，亚马逊使用误导性的用户界面，引导消费者在不知情的情况下订阅Prime，并为尝试取消的用户设置了复杂的流程。亚马逊内部通讯承认了这些问题，员工将推动订阅称为“有点阴暗的世界”，并形容不受欢迎的订阅为“无声的癌症”。
作为和解协议的一部分，亚马逊需实施多项变更：
为客户提供一个清晰显眼的按钮以拒绝Prime订阅。
在订阅过程中披露Prime的所有重要条款，包括费用、收费日期、自动续订信息及取消程序。
创建一个简便的取消方式，使用与消费者注册时相同的流程。
资助独立第三方监督机构，监控这些政策的合规执行。
亚马逊发言人马克·布拉夫金回应称：
“亚马逊及我们的高管始终遵守法律，这项和解使我们能够继续前进，专注于为客户创新。”
符合条件的消费者，如果在2019年6月23日至2025年6月23日期间被订阅Prime，可能会根据其Prime福利使用情况自动获得最高51美元的退款。
来源
ZDNET事实核查
使用外部来源和数据库核实文章的事实。
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Amazon has agreed to a $2.5 billion settlement with the Federal Trade Commission (FTC) following allegations that the company enrolled consumers in Prime subscriptions without their consent and made the cancellation process challenging.
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The settlement includes a $1 billion civil penalty and $1.5 billion in refunds to affected consumers.
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FTC Chairman Andrew N. Ferguson stated, 'Today, we are putting billions of dollars back into Americans’ pockets, and making sure Amazon never does this again.'
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The FTC's investigation revealed that Amazon used deceptive user interfaces to lead consumers into enrolling in Prime without their knowledge and created a complex process for those attempting to cancel.
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Internal Amazon communications acknowledged these issues, with employees referring to subscription driving as 'a bit of a shady world' and describing unwanted subscriptions as 'an unspoken cancer.'
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As part of the settlement, Amazon is required to implement several changes: Provide a clear and conspicuous button for customers to decline Prime; Disclose all material terms of Prime during the enrollment process, including cost, charge dates, auto-renewal information, and cancellation procedures; Create an easy cancellation method using the same process consumers used to sign up; Fund an independent, third-party supervisor to monitor compliance with these policies.
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Amazon spokesperson Mark Blafkin responded, stating, 'Amazon and our executives have always followed the law and this settlement allows us to move forward and focus on innovating for customers.'
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