亚马逊就Prime会员注册行为与FTC达成25亿美元和解协议
仅事实

亚马逊就Prime会员注册行为与FTC达成25亿美元和解协议

摘要

亚马逊同意支付25亿美元与联邦贸易委员会(FTC)达成和解,解决其涉嫌欺骗性Prime会员注册和取消行为的指控。

亚马逊已同意支付25亿美元,以解决联邦贸易委员会(FTC)指控该公司未经消费者同意将其注册为Prime会员服务,并使取消过程变得困难的指控。该和解协议包括10亿美元的民事罚款和15亿美元的退款,涉及约3500万受影响的消费者。

FTC于2023年6月提起诉讼,指控亚马逊使用欺骗性用户界面,诱导消费者在不知情的情况下注册Prime会员,并设置复杂的取消流程以阻止他们终止订阅。

FTC主席安德鲁·N·弗格森表示:“证据显示,亚马逊使用了复杂的订阅陷阱,旨在操控消费者注册Prime会员,然后让消费者极难取消订阅。”

作为和解的一部分,亚马逊必须在注册过程中对Prime的所有重要条款进行清晰醒目的披露,包括费用、计费日期、自动续订和取消程序。此外,公司必须提供一种简便的方式,使消费者能够通过与注册时相同的方式取消Prime会员资格。

对此,亚马逊表示:“我们非常努力地确保客户能够清楚且简单地注册或取消Prime会员资格,并为全球数以百万计忠实的Prime会员提供实质价值。”

此次和解是FTC历史上最大规模的和解之一,继2019年因隐私违规与Facebook(现Meta)达成的50亿美元和解之后。

事实核查

使用外部来源和数据库核实文章的事实。

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Amazon has agreed to pay $2.5 billion to settle allegations by the Federal Trade Commission (FTC) that the company enrolled consumers in its Prime subscription service without their consent and made it challenging for them to cancel.

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The settlement includes a $1 billion civil penalty and $1.5 billion in refunds to approximately 35 million affected consumers.

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The FTC's lawsuit, filed in June 2023, accused Amazon of using deceptive user interfaces to lead consumers into enrolling in Prime unknowingly and creating a complex cancellation process to deter them from ending their subscriptions.

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FTC Chairman Andrew N. Ferguson stated, 'The evidence showed that Amazon used sophisticated subscription traps designed to manipulate consumers into enrolling in Prime, and then made it exceedingly hard for consumers to end their subscription.'

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As part of the settlement, Amazon is required to implement clear and conspicuous disclosures about all material terms of Prime during the enrollment process, including the cost, billing dates, auto-renewal, and cancellation procedures.

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Additionally, the company must provide an easy way for consumers to cancel Prime using the same method they used to sign up.

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In response, Amazon stated, 'We work incredibly hard to make it clear and simple for customers to both sign up or cancel their Prime membership, and to offer substantial value for our many millions of loyal Prime members around the world.'

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This settlement is one of the largest in the FTC's history, following a $5 billion settlement with Facebook (now Meta) in 2019 for privacy violations.

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