仅事实
亚马逊就Prime会员注册问题与联邦贸易委员会达成25亿美元和解协议
摘要
亚马逊已同意与联邦贸易委员会达成25亿美元的和解协议，针对其涉嫌欺骗性Prime会员注册行为的指控。
亚马逊已同意与联邦贸易委员会（FTC）达成25亿美元的和解协议，涉及该公司未经消费者同意即将其注册为Prime订阅服务会员，并且使取消订阅变得困难的指控。此次和解包括10亿美元的民事罚款和15亿美元的消费者退款资金。
FTC的投诉指控亚马逊使用被称为“暗黑模式”的“操控性、强迫性或欺骗性用户界面设计”，诱使消费者自动续订Prime会员。此外，监管机构还指控亚马逊故意设计复杂的取消流程，要求客户通过多个步骤才能终止订阅。亚马逊内部将这一流程称为“Iliad”，意指荷马史诗中描绘的漫长特洛伊战争。
作为和解协议的一部分，亚马逊需对其Prime会员注册和取消流程进行多项改进。这些改进包括为客户提供明显且清晰的按钮以拒绝Prime会员资格，注册过程中透明披露Prime的所有重要条款，以及为消费者提供与注册方式相同的简便取消方法。
亚马逊在和解中未承认任何不当行为。公司发言人表示：“亚马逊及我们的高管始终遵守法律，此次和解使我们能够继续前进，专注于为客户创新。”
FTC的行动是其更广泛努力的一部分，旨在应对欺骗性网络行为，保护消费者免受误导性订阅服务的侵害。
来源
AP News事实核查
使用外部来源和数据库核实文章的事实。
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Amazon has agreed to a $2.5 billion settlement with the Federal Trade Commission (FTC) over allegations that the company enrolled consumers into its Prime subscription service without their consent and made it challenging for them to cancel.
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The settlement includes a $1 billion civil penalty and $1.5 billion allocated for consumer refunds.
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The FTC's complaint accused Amazon of using 'manipulative, coercive or deceptive user-interface designs known as 'dark patterns'' to trick consumers into enrolling in automatically renewing Prime subscriptions.
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Additionally, the agency alleged that Amazon's cancellation process was intentionally complex, requiring customers to navigate multiple steps to terminate their subscriptions.
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Internally, Amazon referred to this process as 'Iliad,' a reference to the lengthy Trojan War depicted in Homer's epic poem.
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As part of the settlement, Amazon is required to implement several changes to its Prime enrollment and cancellation processes.
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These include providing a clear and conspicuous button for customers to decline Prime, offering transparent disclosures about all material terms of Prime during the enrollment process, and creating an easy method for consumers to cancel Prime using the same method they used to sign up.
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