Apple cites PROLED XDR screen for $400 MacBook Pro price premium
Apple said the $400 price premium on its newly released MacBook Pro stems from the PROLED XDR display, which the company likens to a smaller version of the Studio Display XDR, in Cupertino. The model follows a series of recent launches that introduced a touchscreen MacBook Pro with PROLED XDR screens and upgraded M5 Pro/Max processors, while retaining non-touch variants. Earlier announcements noted higher pricing, a lighter chassis, an OLED panel supplied by Samsung Display, and plans for future M7-based touchscreen models.