Cracker Barrel标志重新设计引发反弹及股价下跌

"...Cracker Barrel has found itself at odds with its fans..."

"...sparking backlash and sinking its stock price..."

"...Russell — who now works as a brand designer — spoke against it in a now-viral post on X in which he said the company was committing 'brand suicide.'..."

"...Russell explained the changes he saw internally and how the company moved away from representing 'a more traditional time in America.'..."

"...Russell said that this change 'really spelled the beginning of the end for that era of Cracker Barrel culture.'..."

"...Russell compared the Cracker Barrel rebranding to the introduction of Gap’s changed logo design, saying that customers develop 'a certain emotional attachment' to such iconic symbols...."

"...Despite his disappointment with the changes the company has made, Russell remains a Cracker Barrel fan and even ate there the same day he spoke with FOX Business...."