仅事实
联邦贸易委员会针对亚马逊Prime订阅行为的审判开始
摘要
联邦贸易委员会对亚马逊提起的诉讼正式开庭，聚焦于亚马逊在Prime订阅注册和取消过程中涉嫌欺骗性操作的指控。
本周，联邦贸易委员会（FTC）针对亚马逊的审判正式开始，重点审查该公司与其Prime订阅服务相关的行为。FTC指控亚马逊采用被称为“暗黑模式”的欺骗性用户界面设计，未经用户明确同意便将其自动加入自动续订的Prime订阅。此外，FTC还称亚马逊故意设置繁琐的取消流程，以阻止订阅者终止会员资格。
根据FTC的投诉，亚马逊内部称为“Iliad流程”的取消程序要求客户经历复杂的多步骤操作。该流程包含多个页面和选项，旨在劝阻用户取消订阅，例如提示用户将失去权益和促销优惠。相比之下，注册Prime过程则相对简化，通常只需几次点击，且关于重复收费的细节有时隐藏在细小的文字中。
亚马逊发言人对指控作出回应称：“归根结底，亚马逊及相关个人被告均无不当行为。我们有信心事实将证明这些高管的行为是恰当的，我们始终将客户置于首位。”
Prime订阅费用为每月14.99美元或每年139美元，提供加速配送、流媒体娱乐和独家优惠等权益。虽然亚马逊未披露美国订阅用户的具体数量，第三方分析估计截至2025年3月约有1.97亿用户。
此次审判预计持续约一个月，陪审团遴选将于周一开始，开庭陈述定于周二。如果陪审团认定亚马逊违法，法官将决定可能的赔偿金额。
来源
CNN事实核查
使用外部来源和数据库核实文章的事实。
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The Federal Trade Commission's (FTC) trial against Amazon commenced this week, scrutinizing the company's practices related to its Prime subscription service.
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The FTC alleges that Amazon employed deceptive user-interface designs, known as 'dark patterns,' to enroll consumers into automatically renewing Prime subscriptions without their explicit consent.
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The agency claims that Amazon deliberately made the cancellation process arduous to deter subscribers from terminating their memberships.
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According to the FTC's complaint, Amazon's cancellation process, internally referred to as the 'Iliad Flow,' required customers to navigate a complex, multi-step procedure.
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Amazon’s cancellation process included warnings about losing benefits and promotional offers.
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Prime, which costs $14.99 per month or $139 annually, offers benefits like expedited shipping, streaming entertainment, and exclusive deals.
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Third-party analyses estimate approximately 197 million customers as of March 2025.
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