Apple opened iPhone Duo pre-orders despite supply constraints, analyst says

Apple opened iPhone Duo pre-orders despite supply constraints, analyst says

Apple in the United States drew criticism on 18 October when analyst Mark Gurman said the company had opened iPhone Duo pre-orders despite knowing that inventory would be limited. The criticism follows Apple’s earlier rollout of a “Get Ready” service that let customers configure specifications and payment details ahead of the official pre-order window that began on 16 October, and internal instructions to store staff on 12 October to warn walk-in shoppers that purchases without a pre-order were unlikely to be fulfilled. Subsequent reports indicated that customers who missed the earliest window were given delivery estimates for late January, well after the device’s 23 October launch.

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Apple

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United States

Articles

18 octobre 2026
1 au total
Mark Gurman: Apple Made 'Major Mistake' With iPhone Duo Pre-Orders
Mark Gurman: Apple Made 'Major Mistake' With iPhone Duo Pre-Orders

MacRumors • 18 oct. 14h33

Analyst Mark Gurman criticized Apple for starting iPhone Duo pre-orders while anticipating limited inventory, noting the company prioritized an early market entry over meeting demand.

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17 octobre 2026
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Apple Retail Staff Told to Warn Against iPhone Duo Walk-In Purchases
Apple Retail Staff Told to Warn Against iPhone Duo Walk-In Purchases

MacRumors • 17 oct. 21h30

Apple Store employees have been advised to warn customers that walk-in purchases of the iPhone Duo on launch day are unlikely to be fulfilled without a pre-order.

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16 octobre 2026
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Didn't Pre-Order an iPhone Duo Yet? Wait Times Are Significant Now
Didn't Pre-Order an iPhone Duo Yet? Wait Times Are Significant Now

MacRumors • 16 oct. 12h22

Customers who missed the earliest iPhone Duo pre-order window now see delivery estimates in late January, well after the October launch.

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15 octobre 2026
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Apple sets cutoff time for getting fastest iPhone Duo pre
Apple sets cutoff time for getting fastest iPhone Duo pre

9to5Mac • 15 oct. 13h36

Apple announced that customers must complete its ‘Get Ready’ pre-order process by 9 p.m. PT on October 15 to enable a faster checkout when iPhone Duo pre-orders begin on October 16.

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12 octobre 2026
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You Can Now Set Up Your iPhone Duo Pre-Order - Do It Before Friday
You Can Now Set Up Your iPhone Duo Pre-Order - Do It Before Friday

MacRumors • 12 oct. 17h12

Apple's Get Ready feature lets customers configure iPhone Duo specifications and payment details before pre-orders begin on October 16, aiming to streamline the ordering process for the device launching on October 23.

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You can now start the iPhone Duo pre
You can now start the iPhone Duo pre

9to5Mac • 12 oct. 16h13

Apple has enabled a “get ready for pre-order” window, allowing customers to configure iPhone Duo specifications and payment options before official pre-orders begin on Friday.

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