Ford announces new Fathom electric pickup with base price of $28,350

Ford unveiled the Fathom, a midsize electric pickup priced at $28,350, aiming to expand the entry-level truck segment. The model is the first vehicle built on Ford’s new Universal Electric Vehicle (UEV) platform and offers interior space comparable to a Toyota RAV4, a front trunk and a compact rear bed similar to the gas-powered Ford Maverick.

Official pre-orders are expected to start in early 2027, with first deliveries planned for fall 2027 from the company’s Louisville, Kentucky plant. > "It offers next-generation BlueCruise capability and bidirectional power capability, and it’s projected to have more passenger volume than the Toyota RAV4. A large touchscreen display offers easy-to-use navigation, powered by Apple Maps. A Digital Key, Ford app remote control, as well as Apple CarPlay and Android Auto compatibility are all standard," Ford said.

The company explained the name, stating, > "We named it Fathom because real depth comes from deeply understanding how you live. Inspired by the classic measure of open arms, Fathom welcomes you in with an expansive interior and technology that adapts on the fly. Designed so you don't have to settle, there’s far more beneath the surface than meets the eye."

Development of the Fathom’s hardware was led by former Tesla executives Doug Field and Alan Clarke, who applied first-principles engineering similar to that used for the Cybertruck. The truck uses a 48-volt electrical system with zonal controllers, replaces many third-party modules with five Ford-made computers, and reduces wiring length by over 4,000 feet. Production will incorporate large-scale aluminum castings—referred to by Ford as “Unicasting”—and a structural lithium-iron-phosphate battery pack that also serves as the floor frame, aiming to lower costs by 20-30% while targeting a range of more than 300 miles.

Ford’s assembly process will follow a “tree” layout rather than a traditional linear line, allowing interior components to be installed directly onto the battery core before the front and rear castings are joined. The company expects the new approach to reduce workstation space by 40% and shorten build times by about 15%.

Analysts note that the Fathom’s pricing undercuts comparable electric trucks, such as Tesla’s Cybertruck, which launched at $59,990 and has since risen. By introducing advanced manufacturing techniques at a lower price point, Ford hopes to make high-tech electric truck hardware more widely accessible.