仅事实
欧盟因广告技术反垄断违规对谷歌罚款35亿美元
摘要
欧盟委员会因谷歌滥用其在数字广告市场的主导地位，处以29.5亿欧元罚款，这标志着自2017年以来对该公司的第四次重大欧盟反垄断处罚。
欧盟委员会对谷歌处以29.5亿欧元（约35亿美元）罚款，原因是其违反欧盟反垄断规则，偏袒自身的数字广告服务。委员会认定，谷歌滥用其市场主导地位，在其出版商广告服务器和广告购买工具中优先考虑其广告交易平台AdX，从而损害了竞争，可能导致广告商和消费者成本上升。
委员会已命令谷歌停止这些自我偏袒的行为，并采取措施消除广告技术供应链中的利益冲突。谷歌有60天时间提交符合这些指令的整改方案。
欧盟委员会负责清洁、公正及竞争转型的执行副主席特雷莎·里韦拉表示：“谷歌现在必须提出严肃的补救措施来解决其利益冲突问题，如果未能做到，我们将毫不犹豫地采取强有力的措施。”
对此，谷歌宣布计划对该决定提出上诉。公司全球监管事务负责人李-安妮·穆尔霍兰表示：“欧盟委员会对我们广告技术服务的决定是错误的，我们将提出上诉。该决定施加了不合理的罚款，并要求做出将使数千家欧洲企业难以盈利的改变。”
此裁决也引发了美国总统唐纳德·特朗普的批评，他称罚款“不公平”，并威胁对欧洲商品实施报复性关税。
此次罚款是欧盟迄今为止第二大反垄断罚款，仅次于2018年对谷歌处以的50亿美元罚款。
来源
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