仅事实
美国鹰品牌悉尼·斯威尼广告推动第二季度盈利超预期
摘要
美国鹰服饰公布的第二季度盈利好于预期，归功于其以悉尼·斯威尼为主角的广告活动，该活动显著提升了客户参与度和销售额。
美国鹰服饰公布的财年第二季度盈利超出预期，公司将成功归因于近期以女演员悉尼·斯威尼和NFL球员特拉维斯·凯尔西为主角的营销活动。公司宣布净利润为7760万美元，每股收益45美分，超过分析师预期的每股21美分。收入为12.8亿美元，较去年同期的12.9亿美元略有下降，但仍高于预期。
该与斯威尼合作的广告活动在返校季前启动，带来了显著的客户参与，公司新增客户70万人。悉尼夹克和悉尼牛仔裤（支持危机文本热线的定制款）均在一天内售罄。
首席执行官杰伊·肖滕斯坦表示：“秋季开局积极。得益于更强的产品供应以及与悉尼·斯威尼和特拉维斯·凯尔西近期营销活动的成功，我们看到客户认知度、参与度和同店销售均有所提升。”
尽管围绕广告口号“悉尼·斯威尼拥有绝佳牛仔裤”存在一些争议，公司报告称该活动带来了“业务的显著改善”，同店销售增长中个位数百分比。
展望未来，美国鹰预计全年同店销售将基本持平，较此前预计的下降0.2%有所改善。然而，公司将全年营业收入预测调整至2.55亿至2.65亿美元，低于此前3.6亿至3.75亿美元的区间，原因是关税影响。
来源
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