Kellogg's reformulates UK Rice Krispies and Coco Pops, US recipes stay unchanged

Kellogg's reformulates UK Rice Krispies and Coco Pops, US recipes stay unchanged

Kellogg's said it has reformulated its Rice Krispies and Coco Pops cereals in the United Kingdom to use rice flour and corn flour, adding wheat gluten, while confirming that the North American formulas remain unchanged. The change, first reported as a response to weather-related disruptions to rice supplies, introduced wheat gluten and required new allergen labeling. Replacing whole rice grains with rice flour removed the cereals' characteristic snap, crackle and pop, prompting consumer complaints in the UK.

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Kellogg's Nadim Ednan-Laperouse Tanya Ednan-Laperouse

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Battle Creek, Michigan, United States

Articles

November 05, 2026
1 total
Kellogg's switches to rice flour in UK Rice Krispies, US formula unchanged
Kellogg's switches to rice flour in UK Rice Krispies, US formula unchanged

Fox Business • 05 Nov 02:29

Kellogg's is reformulating its Rice Krispies and Coco Pops cereals in the United Kingdom by using rice flour, while confirming that the North American versions will retain their original recipes.

Credibility 88% Manip. 5% Center
November 04, 2026
3 total
Kellogg's switches to rice flour in UK Rice Krispies, sparking consumer backlash
Kellogg's switches to rice flour in UK Rice Krispies, sparking consumer backlash

CBC • 04 Nov 19:05

Kellogg's has replaced whole rice grains with rice flour in its UK Rice Krispies, adding wheat gluten and eliminating the cereal's signature snap, crackle and pop, prompting complaints from shoppers.

Credibility 88% Manip. 8% Center
Kellogg's switches Rice Krispies and Coco Pops to rice-flour recipes
Kellogg's switches Rice Krispies and Coco Pops to rice-flour recipes

STV News • 04 Nov 16:31

Kellogg's has reformulated Rice Krispies and Coco Pops to use rice flour and corn flour after weather-related disruptions to rice supplies, adding wheat gluten to the ingredient list.

Credibility 85% Manip. 8% Center
Kellogg's reformulates Rice Krispies and Coco Pops, adding wheat gluten
Kellogg's reformulates Rice Krispies and Coco Pops, adding wheat gluten

The Independent • 04 Nov 08:14

Kellogg's has replaced rice with rice and corn flour in Rice Krispies and Coco Pops, introducing wheat gluten and updating allergen labeling.

Credibility 82% Manip. 8% Center
November 03, 2026
2 total
Kellogg's switches to rice flour and corn flour in Rice Krispies and Coco Pops
Kellogg's switches to rice flour and corn flour in Rice Krispies and Coco Pops

Northwich Guardian • 03 Nov 18:02

Kellogg's has reformulated Rice Krispies and Coco Pops to use rice flour and corn flour, adding wheat gluten and updating allergen labeling amid changing weather impacts on grain supplies.

Credibility 82% Manip. 12% Center
Kellogg's reformulates Rice Krispies and Coco Pops, adding wheat gluten
Kellogg's reformulates Rice Krispies and Coco Pops, adding wheat gluten

The Grocer • 03 Nov 12:52

Kellogg's has replaced rice with rice flour and corn flour in its Rice Krispies and Coco Pops cereals, introducing wheat gluten and changing allergen labeling.

Credibility 88% Manip. 8% Center