Instagram launches 90-minute horizontal video test to rival YouTube

Instagram launches 90-minute horizontal video test to rival YouTube

According to PCMag, Instagram began testing up to 90-minute landscape videos with select creators in the United States, Brazil and Southeast Asia as part of its new "Features" rollout, aiming to expand long-form content on the platform. Earlier, Variety reported that Meta was trialing longer videos of up to 90 minutes and Apple TV playback but said no revenue-sharing model was planned for creators.

TechCrunch said the test allows creators to upload videos of that length, expanding long-form offerings and exploring new monetisation options. 9to5Mac added that the feature, called Features, lets creators post horizontal videos up to 90 minutes and link them from short Reels.

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27 अक्टूबर 2026
1 कुल
Instagram Prepares to Take on YouTube With 90-Minute Horizontal Videos
Instagram Prepares to Take on YouTube With 90-Minute Horizontal Videos

PCMag • 27 अक्टू 15:36

Instagram has begun testing up to 90-minute landscape videos with select creators as part of its new "Features" rollout, aiming to expand long-form content on the platform.

विश्वसनीयता 72% हेरफेर 9% मध्यस्थ
26 अक्टूबर 2026
4 कुल
Instagram takes on YouTube with new 90
Instagram takes on YouTube with new 90

9to5Mac • 26 अक्टू 23:06

Instagram is testing a new long-form horizontal video feature called Features, allowing creators to post videos up to 90 minutes and link them from short Reels.

विश्वसनीयता 72% हेरफेर 8% मध्यस्थ
Watch out, YouTube - Instagram goes from short-form to 90-minute videos
Watch out, YouTube - Instagram goes from short-form to 90-minute videos

TechCrunch • 26 अक्टू 21:05

Instagram is testing a new feature that allows creators to upload videos up to 90 minutes, aiming to expand long-form content and explore new monetization options.

विश्वसनीयता 72% हेरफेर 12% मध्यस्थ
Instagram Tests Videos up to 90 Minutes Long but Unlike YouTube It's Not Sharing Ad Revenue
Instagram Tests Videos up to 90 Minutes Long but Unlike YouTube It's Not Sharing Ad Revenue

Variety • 26 अक्टू 17:57

Meta is trialing longer-form videos of up to 90 minutes and Apple TV support on Instagram, while stating that a revenue-sharing model with creators is not planned at this stage.

विश्वसनीयता 72% हेरफेर 8% मध्यस्थ
Instagram Is Testing Out Long-Form Video, Including Podcasts
Instagram Is Testing Out Long-Form Video, Including Podcasts

The Hollywood Reporter • 26 अक्टू 15:00

Instagram is piloting a new feature that lets select U.S. creators upload horizontal videos up to 90 minutes, aiming to support podcasts, long-form comedy and other extended content.

विश्वसनीयता 72% हेरफेर 9% मध्यस्थ