Instagram launches 90-minute horizontal video test to rival YouTube
According to PCMag, Instagram began testing up to 90-minute landscape videos with select creators in the United States, Brazil and Southeast Asia as part of its new "Features" rollout, aiming to expand long-form content on the platform. Earlier, Variety reported that Meta was trialing longer videos of up to 90 minutes and Apple TV playback but said no revenue-sharing model was planned for creators.
TechCrunch said the test allows creators to upload videos of that length, expanding long-form offerings and exploring new monetisation options. 9to5Mac added that the feature, called Features, lets creators post horizontal videos up to 90 minutes and link them from short Reels.
Actors
Instagram
Tessa Lyons
Emma Grede
Monet McMichael
Preston Rakovsky
Donald De La Haye
Locations
United States
Brazil
Southeast Asia
