Callaway ends partnership with Good Good Golf after controversial ad

Good Good Golf faced renewed criticism after a promotional video showed co-founder Garrett Clark pushing a woman who reached for a driver. The clip, produced with equipment maker Callaway, was quickly removed, and both companies issued apologies.

Callaway said it would cease all collaboration with Good Good Golf and pledged a $1 million donation to organizations that work to prevent violence against women. > "Over the last several days, we have listened and reflected deeply on the hurt and disappointment caused by the video we re-posted," the company said in a statement to Sports Business Journal. > "Violence against women is unacceptable and should never be trivialized, normalized, or used as entertainment."

Good Good Golf also withdrew its title sponsorship of a PGA Tour Fall Series event in Austin, Texas, ending a reported $6 million commitment. The PGA Tour confirmed the tournament will proceed without the sponsor and said it supports Good Good’s decision to focus on internal matters.

In an eight-minute video posted on social media, Clark apologized for his role in the ad, stating, "I do not support DV abuse or any of that," and expressed regret for the negative reaction the ad generated.

PGA Tour CEO Brian Rolapp described the ad as "clearly not aligned with PGA Tour values" and noted the initial response from Good Good was "disappointing" and "defensive," though he said subsequent communications had improved. Retailer Golf Galaxy and the PGA Tour Superstore also suspended their sponsorships and removed Good Good merchandise from stores.

Callaway’s CEO Chip Brewer acknowledged that the ad had been approved by Callaway and said the approval should never have occurred. The company announced an internal and external investigation and said its approval process has been revised.