OnePlus and Oppo to Exit US and European Markets
OnePlus, owned by Oppo, is set to announce its withdrawal from the United States and Europe, ending months of speculation about the brand's future.
OnePlus and its parent company Oppo are preparing to announce that the OnePlus brand will cease operations in the United States and European markets, according to a translated report from German outlet WinFuture. The planned exit follows a series of reports earlier this year suggesting the brand might be scaled back or discontinued. In January, Android Headlines described OnePlus as being “dismantled,” a claim OnePlus countered by stating that its North American division would continue to provide after-sales support, software updates, and uphold user rights. Subsequent reports in March and April indicated the possibility of a broader global pullback, with Android Authority noting recent departures of senior staff in Europe and a company spokesperson saying OnePlus Europe was reviewing its regional roadmap and product strategy. OnePlus has not responded to a request for comment.
"OnePlus North America continues to operate, with full guarantee of users’ after-sales support, software updates, and rights commitments," the company said in a statement earlier this year. "OnePlus Europe is evaluating its regional roadmap and product strategy," a spokesperson told Android Authority.