OnePlus and Realme Merge Operations Under New Sub-Product Center

OnePlus and Realme have merged their global and Chinese operations, forming a unified sub-product center to streamline product development and marketing efforts.

According to reports, the newly established sub-product center will oversee both brands' product planning and development. Li Jie, President of OnePlus China, is appointed to lead this center, reporting directly to Pete Lau, OnePlus's CEO.

Additionally, marketing and service operations for OnePlus and Realme will be consolidated under a new department. Li Bingzhong, Realme's co-founder, will head this department, with Xi Qi, Realme's Chief Marketing Officer, managing marketing and service strategies.

This merger follows Realme's reintegration into Oppo earlier this year, marking a strategic move to pool resources and reduce operational costs amid a shrinking smartphone market.

The impact of this consolidation on OnePlus's presence in global markets, including the United States, remains uncertain. Realme has a presence in Europe and other global markets but not in the United States, where OnePlus has operated for years.