PGA Tour chief says ad showing man shoving woman over driver conflicts with Tour values

Callaway Golf and the influencer brand Good Good Golf issued apologies on Tuesday after a co-branded driver advertisement was removed for showing a man shoving a woman to the ground to prevent her from touching the driver. The video, posted by Good Good Golf on Friday, featured co-founder Garrett Clark confronting content creator Alexis Miestowski and saying, "Do not touch my new driver," as she lay on the floor.

Callaway said the ad was produced by Good Good Golf but had been approved by the company before it was posted, and that the approval "should never have happened." The statement added that Callaway is "unequivocally against discrimination, domestic violence, or threatening behavior of any kind" and announced internal and external investigations, as well as changes to its approval process to prevent a recurrence.

PGA Tour CEO Brian Rolapp, whose organization recently partnered with Good Good Golf and will host the Good Good Golf Championship in Austin later this year, said the content was "clearly not aligned with PGA Tour values" and expressed disappointment with the initial response, describing it as "defensive and late." He noted that discussions with the companies are ongoing and that the Tour will continue to monitor the situation.

The controversy also affected other programming; the launch of a rebooted golf reality series, originally titled "Big Break x Good Good," was postponed after a sponsor requested removal of its branding.