Meta pulls Instagram AI tool that let users remix public photos after criticism
Meta has removed an Instagram feature that let users generate AI images referencing public accounts, citing user feedback that the tool was problematic.
Meta announced on Friday that it has discontinued a recently launched Instagram AI feature that allowed users to create images by @-mentioning public accounts. The tool, part of the Muse Image suite from Meta's Superintelligence Labs, generated pictures based on content from the referenced profiles without notifying the original owners, prompting immediate backlash from users and talent agencies.
In a blog post, the company said its aim was to offer a creative utility while giving people control over whether their public content could be used. > "We've heard the feedback that this feature missed the mark, so it's no longer available," Meta wrote.
The decision follows criticism from users and representatives of talent agencies, including the Creative Artists Agency, who warned that the feature could be abused for unauthorized or harmful image generation. Tech outlets reported on how to disable the tool before its removal. Meta has not provided further comment, and the story will be updated if additional information is received.