Xbox Reverts to Original Name and Logo Under New Leadership

Xbox has announced a rebranding initiative, reverting its name from 'Microsoft Gaming' back to 'Xbox' and unveiling a new logo that features the brand's original green color. This move, led by CEO Asha Sharma and Executive Vice President Matt Booty, aims to reconnect with the company's foundational identity.

In a memo to staff, Sharma and Booty emphasized that 'Microsoft Gaming' described the company's structure but did not capture its ambition. They stated, 'We are Xbox.' The leadership outlined a strategic vision focusing on affordability, personalization, and openness, with plans to offer flexible pricing and customizable experiences for players. They also highlighted priorities in hardware, content, experience, and services, while revisiting models such as exclusivity and AI integration.

This rebranding follows recent leadership changes, including Sharma's appointment as CEO in February 2026, succeeding Phil Spencer. Sharma, who previously led Microsoft's CoreAI division, has committed to delivering great games and honoring the Xbox legacy. She has also addressed fan feedback regarding exclusive games, indicating a thoughtful approach to future decisions.