Reports Suggest OnePlus May Cease Smartphone Production Amid Market Challenges
Recent reports indicate that OnePlus is considering ending its smartphone production due to declining market share and internal restructuring, though the company has not confirmed these claims.
Recent reports suggest that OnePlus may be considering an exit from the smartphone market due to declining sales and internal restructuring.
According to a report by Android Headlines, OnePlus experienced a significant drop in global shipments, with a 20% decline in 2024, reducing shipments from approximately 17 million to between 13 and 14 million units.
In India, a key market for OnePlus, the company reportedly lost 32.6% of its market share in 2024, falling to 3.9%. This decline coincided with the closure of approximately 4,500 retail stores across six states, attributed to warranty delays and minimal profit margins.
In China, OnePlus set a goal to surpass Xiaomi's 3% market share but instead experienced a 20% decline.
Adding to the speculation, the anticipated OnePlus Open 2 foldable phone, initially slated for release in 2025 and later postponed to 2026, has reportedly been canceled.
Despite these reports, OnePlus has not officially confirmed any plans to cease smartphone production. The company has yet to respond to these allegations, and no official statements have been made regarding the future of its smartphone operations.
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