Kellogg's switches to rice flour in UK Rice Krispies, US formula unchanged
Kellogg's is reformulating its Rice Krispies and Coco Pops cereals in the United Kingdom by using rice flour, while confirming that the North American versions will retain their original recipes.
Kellogg's UK arm Kellanova announced that its Rice Krispies cereal will replace whole rice grains with rice flour, a change driven by weather-related disruptions to grain supplies. The reformulation also applies to its Coco Pops brand, which will use a blend of rice flour and corn flour.
"Kellogg’s Rice Krispies cereals sold in the U.S. and Canada are not impacted by the recently reported recipe changes to Kellogg’s Rice Krispies and Kellogg’s Coco Pops cereals in the U.K.," a company spokesperson said.
Kellanova said the new formulas include wheat gluten, making the products unsuitable for people with wheat allergies or celiac disease, but they continue to meet British nutritional standards for fat, salt and sugar and retain previous levels of fiber, vitamin D and iron. The company did not link the reformulation to a recent decline in UK sales.
The changes do not affect Rice Krispies, Cocoa Krispies or Frosted Krispies sold in North America, which will remain made with whole rice and unchanged ingredients. The split of the former Kellogg Company into Kellanova and WK Kellogg Co. in 2023 means the two entities operate separately, with Kellanova handling the UK market.