Meta introduces Muse AI personal assistant in Singapore
Meta has launched its Muse AI personal agent in Singapore, offering free basic usage and subscription plans for expanded functionality, with integration to local e-commerce and travel services.
Meta rolled out its Muse AI personal assistant to Singapore users on Oct. 28, making the service available via the Apple App Store, Google Play Store and a web app. The launch follows Muse's earlier releases in the United States, Canada and Japan.
"Muse is your personal agent, built to help make everyday life easier," said Nicole Tan, managing director of Meta Singapore, in a statement. The app can handle tasks such as reserving restaurant tables, booking flights, comparing prices and managing calendar events. Users must grant Muse access to online accounts like Gmail, Instagram and Calendar for it to act on their behalf.
Initially, Muse can be linked to Singapore e-commerce platforms Shopee and Lazada, ride-hailing service Grab, rewards app Shopback, and travel services including Singapore Airlines, Agoda, Klook and Trip.com. These connections enable the assistant to locate competitive prices, order groceries and arrange travel based on user preferences. Even without direct integrations, Muse can browse the web to find dining slots and deals.
The service is free with a weekly usage limit; subscription tiers ranging from $22 to $139 provide additional Muse tokens for more extensive tasks. Meta emphasizes that Muse will always request user approval before making purchases or sending emails, and users can set read-only permissions to restrict the agent's actions.
During testing, Muse successfully monitored weather forecasts and reminded the reporter to carry an umbrella, and it flagged visa requirements for an upcoming overseas trip. However, the assistant also displayed limitations, such as failing to cancel a restaurant reservation due to a login error and suggesting a closed restaurant based on outdated Google data.
Meta acknowledges the risk of errors, noting that the agent does not have visibility into passwords or payment methods and that any credentials shared are stored securely. The launch comes amid broader industry concerns about AI agents accessing personal data and taking unintended actions, prompting warnings from cybersecurity experts and selective blocking by some major platforms.