Singapore Airlines backs new business class seat palette despite mixed feedback

Singapore Airlines backs new business class seat palette despite mixed feedback

Singapore Airlines defended the design of its new business-class seats, saying the mineral-grey and bright-yellow colour palette and the materials were selected deliberately and that the airline is monitoring passenger feedback as the cabin rollout starts in 2027. The seats are part of a US$2 billion cabin refresh that has drawn both praise for added privacy and criticism of the colour scheme on social media after the redesign was unveiled. Earlier reports noted the airline’s intent to project a modern, progressive image with the new cabin.

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Singapore Airlines Julia de Bono BMW Designworks Ong Wah Li Radha K Shukor Yusof Scoot

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Singapore

Articles

11 novembre 2026
1 au total
SIA defends new business class seats following public outcry, says colours, materials and finishes ‘carefully selected’
SIA defends new business class seats following public outcry, says colours, materials and finishes ‘carefully selected’

CNA • 11 nov. 02h59

Singapore Airlines says the colour scheme and materials of its new business class seats were deliberately chosen, while it monitors passenger feedback as the cabin rollout begins in 2027.

Crédibilité 88% Manip. 8% Centre
10 novembre 2026
1 au total
SIA's influencer-led cabin reveal hits turbulence with netizens
SIA's influencer-led cabin reveal hits turbulence with netizens

Marketing-Interactive • 10 nov. 04h10

Singapore Airlines' multi-billion-dollar cabin refresh, slated for rollout from late 2027, has drawn both praise and criticism online, with particular focus on the new Business Class colour scheme.

Crédibilité 82% Manip. 8% Centre
9 novembre 2026
3 au total
SIA business class: New seats divide critics and fans
SIA business class: New seats divide critics and fans

Stomp Singapore • 09 nov. 09h54

Singapore Airlines' $2 billion cabin refresh, set for completion by 2030, includes grey-and-yellow business class seats that have drawn both praise for added privacy and criticism of the colour scheme.

Crédibilité 72% Manip. 8% Centre
Business class beef over seats goes viral
Business class beef over seats goes viral

The Age • 09 nov. 04h49

The airline's redesign, featuring a mineral grey and bright yellow palette, has drawn backlash from travelers who say it clashes with Singapore Airlines' traditional brand identity.

Crédibilité 82% Manip. 8% Centre
Business class beef over seats goes viral
Business class beef over seats goes viral

WAtoday • 09 nov. 04h45

Singapore Airlines' redesign of its business class seats, featuring a mineral grey and bright yellow palette, has drawn criticism on social media, while the airline cites a modern, progressive design intent.

Crédibilité 82% Manip. 8% Centre