Singapore Airlines to assess customer feedback on new cabin designs
CEO Goh Choon Phong said the carrier will review reactions to its recently unveiled cabin products and consider refinements to improve the travel experience.
Singapore Airlines will examine customer reactions to its newly introduced cabin products, including the colour schemes of its business-class seats, after receiving mixed responses on social media, the airline's chief executive Goh Choon Phong said on Thursday.
"We will be reviewing the feedback and look into exploring any further refinements that would help enhance the customer’s experience," Goh said during a briefing on the carrier's first-half results.
The airline unveiled its next-generation long-haul cabins on Nov 6, prompting several content creators and travel writers to criticize the business-class design, particularly the grey-and-yellow palette. In response, Singapore Airlines explained that the colour palette was chosen to create a contemporary ambience and to support comfort, privacy and functionality, adding that adjustable LED lighting would enhance the overall experience.
Goh noted that passenger feedback highlighted privacy as a priority, leading to the inclusion of higher doors and taller partitions in the business-class cabin. He also said the new seats provide more space, a tray-table storage system that frees footwell area, and conveniently placed charging points and storage compartments.
When asked whether using a single design agency could have reduced costs and produced a more cohesive look, Goh said the differing requirements of each cabin class warranted the selection of three specialised agencies: PriestmanGoode for first class, Designworks for business class, and Factorydesign for premium economy and economy cabins.
Singapore Airlines reported a 16.8% rise in half-year revenue to S$11.3 billion, while net profit fell 43.9% to S$134 million, partly offset by lower losses from associated companies and reduced tax expenses.