Yangwang unveils Altior, a massive electric limousine targeting ultra-luxury market
BYD's Yangwang brand introduced the Altior, a 5.6-metre electric limousine that emphasizes Chinese craftsmanship and extensive personalization to compete with high-end models.
BYD-owned Yangwang has launched the Altior, an electric limousine positioned as an ultra-luxury offering aimed at the segment dominated by models such as the Rolls-Royce Phantom. The vehicle measures 5.6 metres in overall length, making it 400 mm longer than the extended-wheelbase Mercedes S-Class, and sits on a 3 500 mm wheelbase that creates a spacious four-seat cabin.
Yangwang says the Altior is intended to "bring the depth of Chinese culture into a contemporary vision of ultra-luxury" and highlights craftsmanship rooted in "millennia of aesthetic traditions". The front grille is described as "a masterpiece of high jewellery" that changes pattern under different lighting, while the headlights feature 12 individually rotating elements that perform a routine when the owner approaches.
Additional bespoke touches include patterned umbrellas stored in the rear doors that open backwards, reminiscent of the Phantom, and interior details such as air vents finished with a special Chinese jade stone and seats adorned using a traditional silk-splitting technique.