Chiefs defeat Raiders as NFL's most-watched broadcast draws 28.4 million viewers
A Sunday late-afternoon game on CBS attracted 28.448 million viewers, making it the most-watched NFL broadcast of the season and the highest-rated Week 4 game in league history.
CBS reported that the Sunday late-window matchup between the Kansas City Chiefs and the Las Vegas Raiders attracted an average audience of 28.448 million viewers, the highest viewership for any NFL game this season. The network also said the broadcast set a record for the most-watched Week 4 game in NFL history, noting that changes in measurement methods for out-of-home viewers mean the figures are not directly comparable with older data.
The Chiefs won the contest 30-27 after the Raiders held a fourth-quarter lead. The game’s high ratings were attributed in part to the Chiefs’ continued popularity during the Patrick Mahomes era and the Raiders’ unbeaten 3-0 start, which heightened interest in the matchup.