Tech industry pushes back on President Trump's effort to rename artificial intelligence
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President Trump signed an executive order to have federal agencies refer to artificial intelligence as “super intelligence,” but industry insiders say the term is unlikely to be adopted by the private sector.
President Donald Trump issued an executive order directing federal agencies to use the terms “super intelligence” (SI) instead of “artificial intelligence” in official communications. The move follows a White House meeting with leading tech CEOs, during which Trump argued that the word “artificial” makes the technology sound fake.
Industry representatives told Politico that the rebranding is unlikely to gain traction outside government. Adam Kovacevich, chief executive of the Chamber of Progress, said the change appears to be a way for CEOs to signal loyalty to the president. Adam Thierer, a researcher at the R Street Institute, warned that the new label could add confusion to policy discussions because “superintelligence” already has a specific meaning in academic literature.
A tech lobbyist noted that while government terminology can shift quickly, broader industry usage typically evolves more slowly. Companies whose leaders attended the White House event, including NVIDIA, Meta, Google and others, have not confirmed plans to adopt the new wording in their public materials.
Separately, bipartisan senators have introduced legislation to hold AI firms accountable for rogue AI agents that could cause cyber-attacks, a proposal that is expected to be debated after the November congressional recess.