Disney+ and Hulu increase subscription fees by up to 13% amid profit growth
Disney announced price hikes for its Disney+ and Hulu streaming plans, raising ad-free tiers by 13% and modestly increasing ad-supported options, as the company reports higher revenue and operating income from the services.
Disney+ and Hulu raised their subscription prices on Wednesday, marking the fourth increase for Disney+ in four years. The ad-free standalone plans for both services now cost $21.50 per month, up from $19, while the ad-supported tiers rose to $12.50 from $12. Bundled offerings that include both Disney+ and Hulu without ads increased from $20 to $22 per month; the bundle with ads remains at $13. Bundles that add ESPN saw price hikes as well, with the ad-supported package moving from $20 to $22 and the ad-free version from $29 to $33. Hulu + Live, which adds live TV channels, saw its monthly fee rise by $10.
The changes come as Disney reported an 11% rise in revenue from Disney+ and Hulu and a 116% increase in operating income for the combined services, reaching $712 million year over year. By contrast, Netflix reported operating income of $4.19 billion and serves about 325 million subscribers, compared with Disney+’s 131.6 million and Hulu’s 59.7 million as of September 2025.
Analysts note that the price adjustments may encourage customers to adopt bundled packages, which streaming providers view as a way to reduce churn and better manage advertising revenue volatility.