Apple schedules major product event for September 9
Apple announced a special event on September 9, where it is expected to unveil new iPhone, Apple Watch and AirPods models.
Apple's new chief executive, John Ternus, informed employees that a major product launch is planned for next week. Marketing senior vice president Greg Joswiak posted on social media that the company will have "more to say" during a special event on Wednesday, September 9, beginning at 10 a.m. Pacific Time. Analysts anticipate that the presentation will feature the iPhone 18 Pro and iPhone 18 Pro Max, including a first-generation foldable iPhone, as well as the Apple Watch Series 12, Apple Watch Ultra 4 and possibly the fifth generation of AirPods. The event will be streamed from the Steve Jobs Theater, with live coverage provided by technology news outlets.