Apple's iPhone Duo projected to secure quarter of foldable market

Apple's iPhone Duo projected to secure quarter of foldable market

Apple’s iPhone Duo launch prompted TrendForce to project that the foldable will capture about 24. 8% of the global foldable smartphone market in 2026, with shipments of roughly 5 million units, according to the firm on 10 September. Apple introduced the iPhone Duo, its first foldable device, at a September 9 event in Cupertino, pricing the model at $1,999 and offering a 7. 6-inch inner display with an IP68 rating.

The company said pre-orders would begin on 16 October and limited daily production of a few hundred units would constrain supply. Analysts had earlier expected a foldable iPhone, dubbed Ultra, to launch alongside the iPhone 18 Pro line, with dual-screen designs, MagSafe support and a starting price near $2,200. Counterpoint had previously forecast Apple could claim about a quarter of the foldable market by year-end.

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Apple Fixed Focus Digital Cailian News Agency Channel News Australia Bloomberg Mark Gurman

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10 septembre 2026
4 au total
iPhone Duo could give Apple a 25% share of foldable market in 2026
iPhone Duo could give Apple a 25% share of foldable market in 2026

9to5Mac • 10 sept. 20h04

TrendForce forecasts that Apple will ship about 5 million iPhone Duo units in 2026, giving the company roughly 24.8% of the global foldable smartphone market, while Samsung remains the leader.

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Hands-On With Apple's First Foldable Phone: The iPhone Duo Redefines the Formula
Hands-On With Apple's First Foldable Phone: The iPhone Duo Redefines the Formula

PCMag • 10 sept. 17h32

Apple introduced the iPhone Duo, a passport-sized foldable device that combines iPhone design elements with a 180-degree hinge, pricing it from $1,999 and beginning pre-orders on Oct. 16.

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Apple stock rises. iPhone 18 Pro and foldable Duo debut under new CEO
Apple stock rises. iPhone 18 Pro and foldable Duo debut under new CEO

Yahoo Finance • 10 sept. 12h35

Apple's stock rose roughly 1% following the September 9 launch of the iPhone 18 Pro and the foldable iPhone Duo, marking the first product showcase for CEO John Ternus.

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Apple unveils foldable iPhone Duo and AI features under new CEO John Ternus
Apple unveils foldable iPhone Duo and AI features under new CEO John Ternus

Fox Business • 10 sept. 10h00

Apple introduced a foldable iPhone Duo priced from $1,999 and updated AirPods, Watch and AI features at its first event led by CEO John Ternus.

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9 septembre 2026
6 au total
Apple event live: iPhone Duo, iPhone 18 Pro & watches announced
Apple event live: iPhone Duo, iPhone 18 Pro & watches announced

Yahoo Finance • 09 sept. 20h38

Apple introduced the iPhone Duo, its inaugural foldable smartphone, alongside the iPhone 18 Pro and Pro Max, new Apple Watch Series 12 and Ultra 4, and AirPods 5 at its Cupertino fall event.

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iPhone 18 Pro vs iPhone Duo: Here’s every key difference
iPhone 18 Pro vs iPhone Duo: Here’s every key difference

9to5Mac • 09 sept. 20h07

Apple introduced three new flagship iPhones, highlighting the foldable iPhone Duo's dual screens and the iPhone 18 Pro line's advanced camera capabilities, with prices ranging from $1,199 to $1,999.

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iPhone 18 Pro battery life compared to iPhone Duo and iPhone 17 Pro
iPhone 18 Pro battery life compared to iPhone Duo and iPhone 17 Pro

9to5Mac • 09 sept. 19h10

Apple claims the iPhone 18 Pro and iPhone 18 Pro Max deliver longer video playback times than the iPhone 17 Pro series, while the new iPhone Duo is said to offer up to 37 hours of video playback on its outer screen.

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Apple's iPhone Duo is IP68 water resistance, temporarily
Apple's iPhone Duo is IP68 water resistance, temporarily

9to5Google • 09 sept. 19h05

Apple introduced the iPhone Duo, its first foldable device, which carries an IP68 water and dust resistance rating that may diminish over time, a disclaimer also used by other manufacturers.

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Apple's new CEO unveils a foldable iPhone : NPR
Apple's new CEO unveils a foldable iPhone : NPR

npr.org • 09 sept. 18h39

Apple's newly appointed chief executive John Ternus unveiled the iPhone Duo, a foldable smartphone that opens to a 7.6-inch display and will be priced at $1,999, with availability slated for October 23.

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Apple's John Ternus Makes Product Event Debut As CEO, Introducing New AI Tools, iPhone 18
Apple's John Ternus Makes Product Event Debut As CEO, Introducing New AI Tools, iPhone 18

Deadline • 09 sept. 17h45

Apple's new CEO John Ternus introduced a foldable iPhone Duo priced at $1,999 and announced expanded AI tools across its product lineup during the company's pre-recorded product event.

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8 septembre 2026
7 au total
Apple wanted the iPhone Ultra to cost $1,999, new report says
Apple wanted the iPhone Ultra to cost $1,999, new report says

GSMArena.com • 08 sept. 23h02

Apple plans to unveil its first foldable iPhone, the Ultra, on September 9, with a starting price around $2,199 after a memory chip shortage raised costs.

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What Will Apple Call Its Foldable iPhone?
What Will Apple Call Its Foldable iPhone?

Gizmodo • 08 sept. 22h30

Industry observers and analysts have offered various suggestions for the branding of Apple's first foldable iPhone, which is expected to be unveiled at the company's upcoming event.

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Apple event expected to deliver foldable iPhone and debut of new CEO John Ternus
Apple event expected to deliver foldable iPhone and debut of new CEO John Ternus

CBS News • 08 sept. 20h25

Apple's September 9 showcase, dubbed "Surprise and Shine," is expected to feature its first foldable iPhone, the iPhone 18, and the debut of new CEO John Ternus.

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Dbrand Already Has iPhone Ultra Cases, Spoiling Apple's Surprise
Dbrand Already Has iPhone Ultra Cases, Spoiling Apple's Surprise

Engadget • 08 sept. 17h30

Accessory maker Dbrand has posted nearly 50 case options for Apple's rumored foldable iPhone Ultra, which has not yet been announced, ahead of the company's September 9 product launch.

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Apple Event Tomorrow: iPhone 18 Pro and iPhone Ultra Cheat Sheet
Apple Event Tomorrow: iPhone 18 Pro and iPhone Ultra Cheat Sheet

MacRumors • 08 sept. 17h24

Apple's September 9 event is expected to introduce the iPhone 18 Pro series with upgraded hardware and a rumored foldable iPhone Ultra, with tentative pricing and launch dates outlined by analysts.

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Tim Cook is responsible for Apple's folding iPhone Ultra
Tim Cook is responsible for Apple's folding iPhone Ultra

AppleInsider • 08 sept. 13h00

Apple executives say Tim Cook championed the company's foldable iPhone project for a decade, leading to the launch of the iPhone Ultra after his departure as CEO.

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Apple will quickly become a dominant player in folding phones - Counterpoint
Apple will quickly become a dominant player in folding phones - Counterpoint

9to5Mac • 08 sept. 12h12

Research firm Counterpoint forecasts global foldable smartphone shipments to exceed 100 million units this year, with Apple expected to capture a quarter of the market.

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7 septembre 2026
5 au total
Apple’s first foldable iPhone is set to debut Wednesday — and all eyes are on new CEO John Ternus
Apple’s first foldable iPhone is set to debut Wednesday — and all eyes are on new CEO John Ternus

New York Post • 07 sept. 20h01

Apple plans to introduce its inaugural foldable iPhone and updated iPhone 18 series, along with refreshed wearables and home devices, at its upcoming product event.

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Xiaomi 18 Fold is here with the Xring O3 SoC, a wide format, and a cherry red colorway
Xiaomi 18 Fold is here with the Xring O3 SoC, a wide format, and a cherry red colorway

GSMArena.com • 07 sept. 19h21

Xiaomi unveiled its first wide-format foldable smartphone, the 18 Fold, featuring a custom Xring O3 SoC, high-resolution screens and a range of storage options, priced from about $1,600 to $2,400 in China.

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Xiaomi Announces Foldable iPhone Rival
Xiaomi Announces Foldable iPhone Rival

macrumors.com • 07 sept. 15h26

Xiaomi introduced the 18 Fold, a dual-screen foldable phone with a new hinge and in-house processor, ahead of Apple’s expected foldable iPhone launch.

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Three new iPhones launch this week, here’s what’s coming
Three new iPhones launch this week, here’s what’s coming

9to5mac.com • 07 sept. 12h23

Apple plans to launch the iPhone 18 Pro, iPhone 18 Pro Max and a new iPhone Ultra at its September event, with upgraded chips, cameras and a foldable design for the Ultra model.

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iPhone Ultra expected release date, price, colors, pre-orders, specs and everything you need to know
iPhone Ultra expected release date, price, colors, pre-orders, specs and everything you need to know

Tom's Guide • 07 sept. 11h49

Apple is expected to unveil its inaugural foldable iPhone, dubbed the iPhone Ultra, at the September 9 "Surprise and shine" event, with pre-orders likely to begin on September 12 and a starting price near $2,000.

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5 septembre 2026
1 au total
Here's how iPhone Ultra's form factor could compare to other Apple products
Here's how iPhone Ultra's form factor could compare to other Apple products

9to5Mac • 05 sept. 19h15

Apple is set to unveil its first foldable iPhone, rumored as iPhone Ultra, which is expected to feature a 5.5-inch outer screen and a 7.6-inch inner screen, mirroring the size of Samsung's Galaxy Z Fold 8.

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4 septembre 2026
1 au total
iPhone Ultra Production Hitting Just 'a Few Hundred' a Day, Says Nikkei
iPhone Ultra Production Hitting Just 'a Few Hundred' a Day, Says Nikkei

MacRumors • 04 sept. 10h08

Apple is currently manufacturing only a few hundred foldable iPhone Ultra units per day, as quality checks slow the ramp-up, raising concerns about meeting demand.

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3 septembre 2026
3 au total
Three advantages iPhone Ultra will have over iPhone 18 Pro
Three advantages iPhone Ultra will have over iPhone 18 Pro

9to5Mac • 03 sept. 18h17

Apple is set to launch three new flagship iPhones next week, with the Ultra model rumored to feature a dual-screen layout and exclusive multitasking capabilities.

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iPhone Ultra's Very High Price and Features Revealed in New Report
iPhone Ultra's Very High Price and Features Revealed in New Report

MacRumors • 03 sept. 14h33

Research firm TrendForce estimates the foldable iPhone, expected to be called iPhone Ultra, will launch at $2,099 to $2,299 in the U.S., with top models potentially exceeding $3,000.

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iPhone Ultra price rumors - here's how much you can expect to pay for Apple’s first foldable
iPhone Ultra price rumors - here's how much you can expect to pay for Apple’s first foldable

Tom's Guide • 03 sept. 04h30

Analysts predict the upcoming iPhone Ultra will launch with a starting price near $2,100 for the base model, potentially reaching $2,900 for higher-capacity versions.

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1 septembre 2026
2 au total
New iPhone Ultra details arrive for specs, multitasking, launch timing, more
New iPhone Ultra details arrive for specs, multitasking, launch timing, more

9to5mac.com • 01 sept. 20h25

Apple is set to unveil the iPhone Ultra next week, with reports indicating a 5.5-inch cover screen, 7.8-inch inner screen, MagSafe support, a liquid-metal hinge and iOS 27 multitasking features, and a launch alongside the new Pro models at a price above $2,000.

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Foldable iPhone Ultra Likely Has MagSafe Charging
Foldable iPhone Ultra Likely Has MagSafe Charging

MacRumors • 01 sept. 18h44

Analyst Mark Gurman told Tom's Guide that the upcoming foldable iPhone Ultra will likely support MagSafe charging and is slated to launch alongside the iPhone 18 Pro models in September.

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31 août 2026
1 au total
iPhone Ultra release timing: Here’s what the latest reporting says
iPhone Ultra release timing: Here’s what the latest reporting says

9to5mac.com • 31 août 18h55

Apple is set to unveil its first foldable iPhone, the iPhone Ultra, at its September event, and recent reports suggest it will ship that month in limited quantities.

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