Apple's foldable iPhone Ultra projected to cost between $2,000 and $2,500

Apple is set to introduce its first foldable smartphone, dubbed the iPhone Ultra, at an event scheduled for next week. Market analysts estimate the device will be priced between $2,000 and $2,500, with a 256 GB configuration likely starting around $2,100 and a 1 TB model possibly exceeding $2,900. The projected pricing places the iPhone Ultra above Samsung's Galaxy Z Fold 8 Ultra, which begins at $2,099.

Industry observers cite several factors that could drive the premium cost. Apple is reported to have developed a near-invisible crease for the inner display, a feature that has not been fully achieved by other manufacturers and may increase production expenses. The phone is also expected to use a new A20 Pro processor built on a 2 nm process, a component that could raise the bill of materials. Additionally, the device will run iOS 27, which is anticipated to offer system-level optimizations for seamless app scaling across both screens.

Analysts caution that pricing will be critical for market acceptance. Previous high-priced Apple products, such as the Vision Pro, experienced slower adoption, and comparable foldable devices from competitors have struggled when priced near $3,000. A midpoint price of roughly $2,300 is viewed as a balance between covering development costs and maintaining consumer demand.