Apple's iPhone Duo projected to secure quarter of foldable market

Apple's iPhone Duo projected to secure quarter of foldable market

Apple’s iPhone Duo launch prompted TrendForce to project that the foldable will capture about 24. 8% of the global foldable smartphone market in 2026, with shipments of roughly 5 million units, according to the firm on 10 September. Apple introduced the iPhone Duo, its first foldable device, at a September 9 event in Cupertino, pricing the model at $1,999 and offering a 7. 6-inch inner display with an IP68 rating.

The company said pre-orders would begin on 16 October and limited daily production of a few hundred units would constrain supply. Analysts had earlier expected a foldable iPhone, dubbed Ultra, to launch alongside the iPhone 18 Pro line, with dual-screen designs, MagSafe support and a starting price near $2,200. Counterpoint had previously forecast Apple could claim about a quarter of the foldable market by year-end.

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September 10, 2026
4 total
Apple's iPhone Duo projected to claim nearly a quarter of foldable phone market by 2026
Apple's iPhone Duo projected to claim nearly a quarter of foldable phone market by 2026

9to5Mac • 10 Sep 20:04

TrendForce forecasts that Apple will ship about 5 million iPhone Duo units in 2026, giving the company roughly 24.8% of the global foldable smartphone market, while Samsung remains the leader.

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Apple launches iPhone Duo, its first foldable smartphone
Apple launches iPhone Duo, its first foldable smartphone

PCMag • 10 Sep 17:32

Apple introduced the iPhone Duo, a passport-sized foldable device that combines iPhone design elements with a 180-degree hinge, pricing it from $1,999 and beginning pre-orders on Oct. 16.

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Apple shares climb after unveiling iPhone 18 Pro and foldable Duo under new CEO
Apple shares climb after unveiling iPhone 18 Pro and foldable Duo under new CEO

Yahoo Finance • 10 Sep 12:35

Apple's stock rose roughly 1% following the September 9 launch of the iPhone 18 Pro and the foldable iPhone Duo, marking the first product showcase for CEO John Ternus.

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Apple launches foldable iPhone Duo and AI-enhanced devices under new CEO
Apple launches foldable iPhone Duo and AI-enhanced devices under new CEO

Fox Business • 10 Sep 10:00

Apple introduced a foldable iPhone Duo priced from $1,999 and updated AirPods, Watch and AI features at its first event led by CEO John Ternus.

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September 09, 2026
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Apple launches first foldable iPhone, iPhone 18 Pro models and updated wearables
Apple launches first foldable iPhone, iPhone 18 Pro models and updated wearables

Yahoo Finance • 09 Sep 20:38

Apple introduced the iPhone Duo, its inaugural foldable smartphone, alongside the iPhone 18 Pro and Pro Max, new Apple Watch Series 12 and Ultra 4, and AirPods 5 at its Cupertino fall event.

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Apple unveils iPhone 18 Pro, Pro Max and foldable iPhone Duo with differing specs and prices
Apple unveils iPhone 18 Pro, Pro Max and foldable iPhone Duo with differing specs and prices

9to5Mac • 09 Sep 20:07

Apple introduced three new flagship iPhones, highlighting the foldable iPhone Duo's dual screens and the iPhone 18 Pro line's advanced camera capabilities, with prices ranging from $1,199 to $1,999.

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Apple says iPhone 18 Pro improves battery life by up to 14% over previous model
Apple says iPhone 18 Pro improves battery life by up to 14% over previous model

9to5Mac • 09 Sep 19:10

Apple claims the iPhone 18 Pro and iPhone 18 Pro Max deliver longer video playback times than the iPhone 17 Pro series, while the new iPhone Duo is said to offer up to 37 hours of video playback on its outer screen.

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Apple launches first foldable iPhone with temporary IP68 rating
Apple launches first foldable iPhone with temporary IP68 rating

9to5Google • 09 Sep 19:05

Apple introduced the iPhone Duo, its first foldable device, which carries an IP68 water and dust resistance rating that may diminish over time, a disclaimer also used by other manufacturers.

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Apple introduces foldable iPhone Duo under new CEO John Ternus
Apple introduces foldable iPhone Duo under new CEO John Ternus

npr.org • 09 Sep 18:39

Apple's newly appointed chief executive John Ternus unveiled the iPhone Duo, a foldable smartphone that opens to a 7.6-inch display and will be priced at $1,999, with availability slated for October 23.

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Apple CEO John Ternus Unveils Foldable iPhone Duo and AI Features at Annual Event
Apple CEO John Ternus Unveils Foldable iPhone Duo and AI Features at Annual Event

Deadline • 09 Sep 17:45

Apple's new CEO John Ternus introduced a foldable iPhone Duo priced at $1,999 and announced expanded AI tools across its product lineup during the company's pre-recorded product event.

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September 08, 2026
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Apple's iPhone Ultra expected to launch at $2,199 amid component shortages
Apple's iPhone Ultra expected to launch at $2,199 amid component shortages

GSMArena.com • 08 Sep 23:02

Apple plans to unveil its first foldable iPhone, the Ultra, on September 9, with a starting price around $2,199 after a memory chip shortage raised costs.

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Analysts Speculate on Possible Name for Apple's Upcoming Foldable iPhone
Analysts Speculate on Possible Name for Apple's Upcoming Foldable iPhone

Gizmodo • 08 Sep 22:30

Industry observers and analysts have offered various suggestions for the branding of Apple's first foldable iPhone, which is expected to be unveiled at the company's upcoming event.

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Apple to unveil foldable iPhone and new CEO at September event
Apple to unveil foldable iPhone and new CEO at September event

CBS News • 08 Sep 20:25

Apple's September 9 showcase, dubbed "Surprise and Shine," is expected to feature its first foldable iPhone, the iPhone 18, and the debut of new CEO John Ternus.

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Dbrand lists cases for unreleased iPhone Ultra ahead of Apple event
Dbrand lists cases for unreleased iPhone Ultra ahead of Apple event

Engadget • 08 Sep 17:30

Accessory maker Dbrand has posted nearly 50 case options for Apple's rumored foldable iPhone Ultra, which has not yet been announced, ahead of the company's September 9 product launch.

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Apple to unveil iPhone 18 Pro line and possible foldable iPhone Ultra at September event
Apple to unveil iPhone 18 Pro line and possible foldable iPhone Ultra at September event

MacRumors • 08 Sep 17:24

Apple's September 9 event is expected to introduce the iPhone 18 Pro series with upgraded hardware and a rumored foldable iPhone Ultra, with tentative pricing and launch dates outlined by analysts.

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Tim Cook credited with driving development of Apple's foldable iPhone Ultra
Tim Cook credited with driving development of Apple's foldable iPhone Ultra

AppleInsider • 08 Sep 13:00

Apple executives say Tim Cook championed the company's foldable iPhone project for a decade, leading to the launch of the iPhone Ultra after his departure as CEO.

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Counterpoint predicts Apple could claim 25% of foldable phone market by year-end
Counterpoint predicts Apple could claim 25% of foldable phone market by year-end

9to5Mac • 08 Sep 12:12

Research firm Counterpoint forecasts global foldable smartphone shipments to exceed 100 million units this year, with Apple expected to capture a quarter of the market.

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September 07, 2026
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Apple to unveil first foldable iPhone and new hardware lineup on Wednesday
Apple to unveil first foldable iPhone and new hardware lineup on Wednesday

New York Post • 07 Sep 20:01

Apple plans to introduce its inaugural foldable iPhone and updated iPhone 18 series, along with refreshed wearables and home devices, at its upcoming product event.

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Xiaomi launches 18 Fold foldable phone with Xring O3 processor and wide display
Xiaomi launches 18 Fold foldable phone with Xring O3 processor and wide display

GSMArena.com • 07 Sep 19:21

Xiaomi unveiled its first wide-format foldable smartphone, the 18 Fold, featuring a custom Xring O3 SoC, high-resolution screens and a range of storage options, priced from about $1,600 to $2,400 in China.

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Xiaomi unveils 18 Fold, its first wide-format foldable smartphone
Xiaomi unveils 18 Fold, its first wide-format foldable smartphone

macrumors.com • 07 Sep 15:26

Xiaomi introduced the 18 Fold, a dual-screen foldable phone with a new hinge and in-house processor, ahead of Apple’s expected foldable iPhone launch.

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Apple to unveil three new iPhone models at September event
Apple to unveil three new iPhone models at September event

9to5mac.com • 07 Sep 12:23

Apple plans to launch the iPhone 18 Pro, iPhone 18 Pro Max and a new iPhone Ultra at its September event, with upgraded chips, cameras and a foldable design for the Ultra model.

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Apple slated to launch first foldable iPhone at September event
Apple slated to launch first foldable iPhone at September event

Tom's Guide • 07 Sep 11:49

Apple is expected to unveil its inaugural foldable iPhone, dubbed the iPhone Ultra, at the September 9 "Surprise and shine" event, with pre-orders likely to begin on September 12 and a starting price near $2,000.

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September 05, 2026
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Apple's anticipated foldable iPhone Ultra expected to match Samsung's Galaxy Z Fold 8 dimensions
Apple's anticipated foldable iPhone Ultra expected to match Samsung's Galaxy Z Fold 8 dimensions

9to5Mac • 05 Sep 19:15

Apple is set to unveil its first foldable iPhone, rumored as iPhone Ultra, which is expected to feature a 5.5-inch outer screen and a 7.6-inch inner screen, mirroring the size of Samsung's Galaxy Z Fold 8.

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September 04, 2026
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Apple's foldable iPhone production limited to a few hundred units daily, Nikkei reports
Apple's foldable iPhone production limited to a few hundred units daily, Nikkei reports

MacRumors • 04 Sep 10:08

Apple is currently manufacturing only a few hundred foldable iPhone Ultra units per day, as quality checks slow the ramp-up, raising concerns about meeting demand.

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September 03, 2026
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Apple to unveil iPhone 18 Pro, Pro Max and Ultra with rumored dual-screen design
Apple to unveil iPhone 18 Pro, Pro Max and Ultra with rumored dual-screen design

9to5Mac • 03 Sep 18:17

Apple is set to launch three new flagship iPhones next week, with the Ultra model rumored to feature a dual-screen layout and exclusive multitasking capabilities.

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TrendForce projects $2,099-$2,299 start price for Apple's upcoming foldable iPhone Ultra
TrendForce projects $2,099-$2,299 start price for Apple's upcoming foldable iPhone Ultra

MacRumors • 03 Sep 14:33

Research firm TrendForce estimates the foldable iPhone, expected to be called iPhone Ultra, will launch at $2,099 to $2,299 in the U.S., with top models potentially exceeding $3,000.

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Apple's foldable iPhone Ultra projected to cost between $2,000 and $2,500
Apple's foldable iPhone Ultra projected to cost between $2,000 and $2,500

Tom's Guide • 03 Sep 04:30

Analysts predict the upcoming iPhone Ultra will launch with a starting price near $2,100 for the base model, potentially reaching $2,900 for higher-capacity versions.

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September 01, 2026
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Apple's upcoming iPhone Ultra expected to feature dual displays, MagSafe and advanced multitasking
Apple's upcoming iPhone Ultra expected to feature dual displays, MagSafe and advanced multitasking

9to5mac.com • 01 Sep 20:25

Apple is set to unveil the iPhone Ultra next week, with reports indicating a 5.5-inch cover screen, 7.8-inch inner screen, MagSafe support, a liquid-metal hinge and iOS 27 multitasking features, and a launch alongside the new Pro models at a price above $2,000.

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Foldable iPhone Ultra Expected to Include MagSafe Charging, Analyst Says
Foldable iPhone Ultra Expected to Include MagSafe Charging, Analyst Says

MacRumors • 01 Sep 18:44

Analyst Mark Gurman told Tom's Guide that the upcoming foldable iPhone Ultra will likely support MagSafe charging and is slated to launch alongside the iPhone 18 Pro models in September.

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August 31, 2026
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Apple's foldable iPhone Ultra expected to launch in September with limited supply
Apple's foldable iPhone Ultra expected to launch in September with limited supply

9to5mac.com • 31 Aug 18:55

Apple is set to unveil its first foldable iPhone, the iPhone Ultra, at its September event, and recent reports suggest it will ship that month in limited quantities.

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