Apple's iPhone Duo projected to secure quarter of foldable market
Apple’s iPhone Duo launch prompted TrendForce to project that the foldable will capture about 24. 8% of the global foldable smartphone market in 2026, with shipments of roughly 5 million units, according to the firm on 10 September. Apple introduced the iPhone Duo, its first foldable device, at a September 9 event in Cupertino, pricing the model at $1,999 and offering a 7. 6-inch inner display with an IP68 rating.
The company said pre-orders would begin on 16 October and limited daily production of a few hundred units would constrain supply. Analysts had earlier expected a foldable iPhone, dubbed Ultra, to launch alongside the iPhone 18 Pro line, with dual-screen designs, MagSafe support and a starting price near $2,200. Counterpoint had previously forecast Apple could claim about a quarter of the foldable market by year-end.