Peacock and Apple TV+ raise ad-free subscription fees in March
Peacock increased its ad-free plan from $10.99 to $12.99, while Apple TV+ raised its price from $12.99 to $14.99, citing expanded content offerings.
Peacock announced a price increase for its ad-free subscription, raising the monthly fee from $10.99 to $12.99 effective March. The company said the change reflects added content, including year-round live sports, new movies from Universal Pictures, and programming from Peacock, Bravo and NBC.
Apple TV+ also raised its ad-free subscription price, moving from $12.99 to $14.99 per month. The service has not provided a detailed public explanation for the adjustment.
Both increases come as streaming platforms face competition from traditional cable, theatrical releases, and short-form video services. Analysts note that price adjustments are part of broader industry efforts to balance content costs with subscriber growth.
Consumers can review the new pricing on the respective platforms and decide whether to continue their subscriptions.