Apple iPhone 18 Pro and Ultra event likely set for early September
Analysts predict Apple will hold its iPhone 18 Pro and Ultra launch in early September, with pre-orders possibly starting on September 12 and the devices shipping a week later.
Apple has not announced official dates for the iPhone 18 Pro and iPhone Ultra unveiling, but the timing is expected to follow its usual early-September schedule. Labor Day falls on September 7 this year, and past patterns suggest the company may hold the event on Wednesday, September 9.
If the September 9 date is confirmed, pre-orders could begin on Saturday, September 12, with the phones becoming available on Friday, September 18. An alternative scenario places the event on Tuesday, September 15, which would push pre-orders to Friday, September 18, and release to Friday, September 25.
Apple has not provided any definitive timeline, so these projections remain speculative until the company confirms the schedule.