Limited IMAX 70mm Showings of Nolan's "The Odyssey" Trigger Ticket Surge
IMAX said that Christopher Nolan's film "The Odyssey" generated a surge in demand for its limited 70 mm IMAX screenings, prompting audiences to travel long distances and driving ticket prices higher. The film was presented in only about 25 U. S.
theaters and 41 venues worldwide, a scarcity that led fans to line up months in advance. IMAX chief Rich Gelfond reported that the movie earned over $124 million in its opening weekend and $52 million domestically, keeping the company's global box-office target on track.