Meta pulls Instagram AI image generator after backlash

Meta pulls Instagram AI image generator after backlash

Meta introduced the Muse Image AI tool on Instagram, which automatically incorporated images from public accounts into its training set, according to Engadget. The company said users could disable the feature while keeping their profiles public, as noted by TechCrunch. The rollout prompted criticism over consent, and the actors' union SAG-AFTRA urged members and other Instagram users to opt out, Variety reported.

The New York Times added that talent agencies and creators voiced privacy and copyright concerns. After three days of criticism, Meta disabled the Muse Image feature on Instagram, Deadline reported. TechCrunch and other outlets said the company cited user feedback as the reason for pulling the tool.

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16 juillet 2026
1 au total
Please Stop Making Me Opt Out of AI
Please Stop Making Me Opt Out of AI

WIRED • 16 juil. 10h00

Meta disabled a feature that automatically used Instagram users' likenesses in AI-generated images after three days of criticism, highlighting ongoing debates over default opt-in versus opt-out settings for privacy-sensitive tools.

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13 juillet 2026
2 au total
Meta pulls the plug on Muse Image following Instagram uproar
Meta pulls the plug on Muse Image following Instagram uproar

Yahoo Tech • 13 juil. 17h06

Meta has removed the Muse Image AI tool from Instagram following user criticism that the feature could generate images using public photos without clear consent.

Crédibilité 71% Manip. 32% Centre
Meta admits its first ‘superintelligence’ was too stupid to survive for three days
Meta admits its first ‘superintelligence’ was too stupid to survive for three days

The Register • 13 juil. 03h44

Meta removed its Muse Image AI feature within 72 hours of launch following backlash over the ability to edit Instagram photos and mention public accounts.

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11 juillet 2026
2 au total
The Public Got So Mad at Meta’s New AI Photo Tool That It’s Scrapped Already
The Public Got So Mad at Meta’s New AI Photo Tool That It’s Scrapped Already

Gizmodo • 11 juil. 18h11

Meta removed a feature that let users generate images using public Instagram accounts after criticism from creators and unions, while keeping its Muse Image generator available.

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Meta Removes A.I. Feature on Instagram After Days of Backlash
Meta Removes A.I. Feature on Instagram After Days of Backlash

The New York Times • 11 juil. 12h34

Meta halted the Muse Image feature that automatically used public Instagram profiles to generate AI images following criticism from users, talent agencies and unions over privacy and copyright concerns.

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10 juillet 2026
3 au total
Meta removes controversial AI feature on Instagram after backlash
Meta removes controversial AI feature on Instagram after backlash

TechCrunch • 10 juil. 23h55

Meta has removed an Instagram feature that let users generate AI images referencing public accounts, citing user feedback that the tool was problematic.

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Meta Removes AI Muse Image Feature After Backlash
Meta Removes AI Muse Image Feature After Backlash

Deadline • 10 juil. 23h07

Meta announced that the Muse Image AI tool on Instagram has been disabled following user concerns over privacy and content usage.

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SAG-AFTRA Slams Meta AI for Using Your Instagram Photos, Says Opt Out
SAG-AFTRA Slams Meta AI for Using Your Instagram Photos, Says Opt Out

Variety • 10 juil. 12h00

The actors' union is warning members and all Instagram users that Meta's new Muse Image tool can generate AI images from public profiles unless users change their settings, and it is urging them to opt out.

Crédibilité 72% Manip. 12% Centre
9 juillet 2026
2 au total
Instagram users: Here’s how to stop Meta’s AI from using your photos
Instagram users: Here’s how to stop Meta’s AI from using your photos

TechCrunch • 09 juil. 17h56

Meta introduced Muse Image, an AI generator that can use photos from public Instagram accounts, prompting criticism over consent and prompting the company to add a setting for users to block reuse of their content.

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Here's How To Block Meta From Using Your Instagram Pictures For Its AI
Here's How To Block Meta From Using Your Instagram Pictures For Its AI

Engadget • 09 juil. 13h17

Meta's new Muse Image AI for Instagram automatically includes public accounts in its training set, but users can disable the feature while keeping their profiles public.

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