Silicon Valley Gynecologist Launches $30,000 Concierge Memberships for Wealthy Women

Dr. Sally Greenwald, an assistant clinical professor at Stanford, opened a high-price concierge gynecology practice in Silicon Valley that charged annual memberships ranging from $10,000 to more than $30,000, according to the New York Post. The practice offered extensive hormone monitoring and personalized sexual-health care for menopause and related concerns.

Members also received round-the-clock access to a physician for urgent questions. The service attracted affluent clients, including Gisel Kordestani, Nicole Lacob and Priscilla Chan. Greenwald positioned the model as a premium alternative to traditional obstetric-gynecologic care.