Kobo Libra Colour e-reader price falls back to $229.99

The Verge reported that Kobo lowered the price of its Libra Colour e-reader to $229. 99, positioning it as a cheaper alternative to Amazon's Kindle Colorsoft. The price cut restores the device to the level it held before a recent increase.

The e-reader is now offered through Kobo’s own online store as well as major retailers Best Buy and Target. The adjustment follows market pressure to provide a more affordable colour e-reading option. Consumers can purchase the device at the reduced price immediately.