Apple cites memory costs as reason for iPhone 18 Pro price hike
Apple CEO Tim Cook told the Wall Street Journal that rising memory and storage chip prices are forcing the company to raise iPhone prices. He said the surge in component costs, driven by growing demand for artificial intelligence, makes price increases unavoidable, according to the Wall Street Journal. TechCrunch reported that Cook emphasized the AI-driven chip price surge could compel higher pricing on upcoming products.
Fox Business noted that Cook reiterated the pressure from memory and storage chip costs, indicating the company is considering price hikes. Later, Mashable said Cook added that while Apple had tried to absorb some of the increase, the rising memory chip prices will inevitably lead to higher iPhone prices. MacRumors reported that Apple confirmed upcoming price hikes across its iPhone lineup and analysts project the iPhone 18 Pro could start at about $1,399.
