Asha Sharma Appointed CEO of Microsoft Gaming as Phil Spencer Retires

"...She brings “deep experience building and growing platforms, aligning business models to long-term value, and operating at global scale, which will be critical in leading our gaming business into its next era of growth,” Nadella said...."

"...“Humility, because this team has built something extraordinary over decades. Urgency because gaming is in a period of rapid change, and we need to move with clarity and conviction,” she said...."

"...“I am stepping into work shaped by generations of artists, engineers, designers, writers, musicians, operators and more who create worlds that have brought joy and deep personal meaning to hundreds of millions of players," she added...."

"...She highlighted the exceptional level of craft at Microsoft, which is "amplified by Xbox, which was founded in the belief that the power of games connects people and pushes the industry forward.”..."

"...“We are witnessing the reinvention of play. To meet the moment, we will invent new business models and new ways to play by leaning into what we already have,” she said...."

"...Sharma added that as monetisation and AI evolve and influence this future, "we will not chase short-term efficiency or flood our ecosystem with soulless AI slop. Games are and always will be art, crafted by humans, and created with the most innovative technology provided by us."..."