Take-Two Details GTA VI Delays, Release Strategy, and Pricing

Take-Two Details GTA VI Delays, Release Strategy, and Pricing

Rockstar Games initially announced that Grand Theft Auto VI would feature dual protagonists and an expanded open world, confirming a release date after previous delays. However, the release was postponed to allow additional development time, with leaked listings suggesting a potential price near $100 USD, which sparked discussions among gamers.

Later, Take-Two Interactive CEO Strauss Zelnick reaffirmed the release date and outlined marketing plans set to begin in the summer. He also explained the decision to launch GTA VI on consoles first to prioritize the core audience and emphasized a focus on quality over meeting deadlines, highlighting the significant development costs and strategic approach to the game's release.

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Rockstar Games

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Rockstar Games Headquarters

Articles

6 mai 2026
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Game File | Stephen Totilo • 06 mai 17h58

Take-Two Interactive CEO Strauss Zelnick addresses the development and release strategy of Grand Theft Auto VI, emphasizing quality over deadlines and the prioritization of console players.

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