OpenAI and Jony Ive Temporarily Halt Promotion of AI Device Due to Trademark Dispute

OpenAI has temporarily removed promotional materials related to its partnership with designer Jony Ive and their forthcoming AI device. This action follows a trademark lawsuit filed by startup iyO, which alleges that the name 'io' is too similar to its own. On June 20, 2025, U.S. District Judge Trina L. Thompson granted a temporary restraining order against OpenAI, requiring the removal of all references to 'io' from its promotional content. OpenAI's website now displays a message stating: 'This page is temporarily down due to a court order following a trademark complaint from iyO about our use of the name 'io.' We don't agree with the complaint and are reviewing our options.' iyO, established in 2021, develops AI hardware and software, including the iyO One, an in-ear headset that allows users to interact with a chatbot using natural language. The device is available for preorder at $1,000 for the Wi-Fi version, with an LTE version priced higher. The company claims to be producing an initial batch of 20,000 units and is seeking additional funding. In its lawsuit, iyO asserts that OpenAI and Ive were aware of its existence and technology since at least 2022, citing meetings between representatives of both parties. OpenAI has stated that it decided not to pursue collaboration or funding with iyO. The lawsuit has revealed that the first product from the OpenAI-Ive partnership is not an in-ear device like the iyO One and is at least a year away from release. Further hearings on the trademark case are scheduled in the coming months.