Sydney Sweeney faces criticism for new Novig sports betting ad
The actress's latest commercial for sports prediction platform Novig, featuring nudity and sports equipment, has drawn negative reactions on social media.
Sydney Sweeney's latest advertisement for the sports prediction market Novig has sparked a wave of criticism online. The minute-long spot, posted to YouTube and other platforms, shows the actress nude, using sports gear to cover herself while promoting the service as a platform solely for sports betting, without involvement in politics or other topics.
In the commercial Sweeney says, \"Novig is just sports. So they wanted to show? Just sports. No betting on wars or deaths and no politics. Just you, your takes, and sports.\"
Viewers on Instagram described the ad as \"disgusting,\" \"inappropriate,\" and \"the worst commercial I have ever seen.\" Some commenters argued that the ad undermines progress for women, while others compared the platform's tolerance of the ad to the removal of bikini posts.
\"The concept is simple: cut through the noise and put the focus entirely on sports,\" Sweeney said in a statement, adding that the campaign brings the idea to life with confidence, humor and a playful edge.