Meta launches Muse personal AI assistant with free and paid tiers

Meta announced the Muse personal AI agent app, which can handle tasks such as scheduling appointments, completing forms and monitoring home security feeds. The service is built on the Muse Spark family of foundation models and is available in a free tier or through monthly subscriptions priced at $20 or $100, depending on usage.

"Behind the scenes, Muse might be doing very advanced coding workflows, or building sophisticated integrations, or doing quite a lot of heavy lifting while keeping that very sort of simple for the user," said Alexandr Wang, Meta AI chief.

Wang described the app as approachable, friendly and explainable. He added that the agent runs in an isolated environment within Meta's infrastructure and does not have access to users' passwords or payment details, asking for permission before performing sensitive actions.

Meta requires users to opt out if they do not want their interactions used to train AI models; otherwise, the company will remove personally identifying information before using the data, according to David Singleton, Meta's vice president of engineering.

The company is exploring a commerce model that could take a share of transactions generated through the agent, though no specific plan has been finalized. The Muse agent will provide a feed summarizing updates from Facebook, Instagram and selected web content, and will also be accessible via WhatsApp, albeit with a reduced feature set.

Meta is inviting external security researchers to participate in a bug-bounty program to identify vulnerabilities. The service is initially available to U.S. consumers on iOS, Android and a web portal, with future integration planned for Ray-Ban Meta glasses.