Sony CEO says focus is on recurring revenue from existing PS5 users
Sony chief Hiroki Totoki told the Wall Street Journal that the company is prioritising monetisation of its current PlayStation 5 user base rather than aggressive console sales as the system approaches 100 million units sold.
Sony chief executive Hiroki Totoki told the Wall Street Journal that the firm does not need to push aggressive sales of the PlayStation 5 console at this stage of its lifecycle. Totoki said the company is concentrating on generating recurring revenue from the existing user base, noting that PlayStation Plus currently has about 125 million monthly active users. He added that the console is expected to reach roughly 100 million lifetime units sold, making it one of the best-selling systems in history. The CEO indicated that, with the PS5 now in the latter half of its market life, Sony’s strategy will centre on monetising services and content rather than expanding hardware sales. Upcoming exclusive titles such as Marvel’s Wolverine, God of War Laufey and a remake of the God of War trilogy are expected to keep the platform attractive to both current and potential subscribers.