Apple expected to unveil first foldable iPhone, analysts cite Samsung's Z Fold 8 as benchmark

Apple is slated to hold its September 9 product launch, where rumors suggest the company may introduce its first foldable iPhone. If confirmed, the device would enter a market already served by Samsung, Google and Motorola, whose foldable models have been available for several years. Analysts note that Samsung’s latest Galaxy Z Fold 8 offers several attributes that could guide Apple’s design.

One feature highlighted is “Flex Mode,” which allows the phone to rest in an L-shaped position, enabling simultaneous use of apps on both screens. Samsung removed this mode from the Z Fold 8’s new hinge design, but the concept remains a reference point for Apple’s potential implementation.

Compatibility of apps across multiple screen orientations is also seen as critical. Samsung has worked to ensure its native apps adapt to the foldable form factor, while Apple would need to ensure its own apps are ready for a similar experience at launch to avoid user frustration.

Build quality and durability are another focus. After seven generations of foldable devices, Samsung’s Z Fold 8 is described as having a robust hinge, minimal screen crease and resilient screens, setting a high standard for any first-generation competitor.

Finally, ease of use and an engaging experience are considered essential for market adoption. Observers argue that a foldable phone must combine strong performance, design, battery life and software integration with a level of novelty that encourages users to explore the new form factor.

"Apple will have to match Samsung’s build quality and software readiness to succeed," said a technology analyst familiar with the foldable market.

The upcoming launch will reveal whether Apple can meet these expectations and how it plans to differentiate its foldable offering.