Apple TV subscription price rises to $14.99 per month in the United States
Apple TV will increase its monthly fee to $14.99 and annual fee to $119 for U.S. subscribers starting August 28, with existing users receiving notice a month in advance.
Apple TV announced that its monthly subscription price in the United States will rise to $14.99, up from $12.99, effective August 28. The annual plan will also increase to $119, up from $99. Existing subscribers will be informed about the change roughly one month before the new charge takes effect.
The Individual tier of Apple One, which bundles Apple’s subscription services, will be priced at $21.95, an increase from $19.95. Apple last raised Apple TV prices in August 2025, moving from $9.99 to $12.99, while keeping the annual rate unchanged at $99.99.
Apple executives noted that viewership on Apple TV reached a record high in the most recent quarter, though the company did not disclose specific subscriber numbers or streaming revenue. The service is described as a significant component of Apple’s services division, which reported a 12% year-over-year revenue increase to $30.7 billion for the June quarter.
The platform’s current lineup includes season 4 of "Ted Lasso" and series such as "Severance," "The Studio," "Pluribus," "Slow Horses," "Your Friends and Neighbors," "Margo’s Got Money Troubles," and "Shrinking," among others.