Apple schedules September 9 launch event featuring new iPhone models and Apple Watch updates
Apple will hold its next product launch on September 9, marking the first event under incoming CEO John Ternus and expected to showcase new iPhone 18 Pro models, Apple Watch Series 12, and upcoming software releases.
Apple announced that its upcoming launch event will be held on September 9 at its Apple Park campus in Cupertino, California, beginning at 10 a.m. PT. The presentation, themed “Surprise and Shine,” will be the first under new chief executive John Ternus, who is set to assume the role on September 1 after Tim Cook’s departure.
Analysts anticipate that Apple will unveil the iPhone 18 Pro and iPhone 18 Pro Max, with the standard iPhone 18 expected to arrive later. The two Pro models are projected to feature incremental improvements rather than a major redesign. In addition, the company is likely to introduce the Apple Watch Series 12 and a new Apple Watch Ultra, as well as several smart-home devices.
The event may also include announcements of release dates for upcoming software versions, including iOS 27, iPadOS 27, and macOS “Golden Gate."