Neutrogena Issues Statement After Hayden Panettiere's Death and Boycott Calls
Neutrogena expressed sorrow over Hayden Panettiere's death, acknowledged criticism over her contract termination, and announced a planned investment to support women's health, including postpartum depression care.
Neutrogena posted on Instagram on Thursday that it was "deeply saddened" by the death of former brand ambassador Hayden Panettiere, who had worked with the company for more than a decade. The statement said the company recognized that it had made Panettiere feel unsupported during a difficult period and affirmed that such treatment does not reflect the brand's values.
The comment came after a wave of social-media criticism and boycott calls following Panettiere's memoir, in which she described postpartum depression and alleged that Neutrogena declined to renew her contract citing a morality clause. Supporters of the actress amplified their criticism on platforms such as TikTok and Instagram.
Neutrogena said it will make a "significant investment" in a long-standing community-health partner to improve women's access to care, including services for postpartum depression, though the partner was not named and further details will be released later.