Apple May Increase iPhone 17 Prices Starting August 10, Leaker Says
A Chinese social-media source claims Apple could raise iPhone 17 prices on August 10, ahead of broader price adjustments expected with the upcoming iPhone 18 Pro launch.
Apple could raise the price of its iPhone 17 lineup as early as Monday, Aug. 10, according to a post by Weibo leaker "Fixed Focus Digital". The source said rumors of a price change are circulating, but did not confirm whether the adjustment will be applied to all models or only selected variants. The leaker also noted that Apple has reportedly cancelled plans to increase production capacity on certain lines from 15% to 30%, though the specific components or products were not identified.
Apple raised prices for Macs, iPads and most other devices in June, citing higher memory and storage costs, while keeping iPhone, Apple Watch, AirPods, Studio Display and accessories unchanged. Industry analysts expect the next round of price changes to focus on the iPhone 18 Pro series, which is slated for launch next month alongside the iPhone 18 Pro Max and the company's first foldable iPhone. The standard iPhone 18 and iPhone 18e are expected in spring 2027.
If the rumored increase takes effect, it could affect the entire iPhone 17 range, which includes the iPhone 17e ($599), iPhone 17 ($799), iPhone Air ($999), iPhone 17 Pro ($1,099) and iPhone 17 Pro Max ($1,199), though Apple has not confirmed the details.